11/6/2022 0 Comments Franky impact clientOUT SOCIAL CRM: OUTSIDE IN Other customer Other customer Other customer Other customer Company Customer TRADITIONAL CRM: INSIDE.relationship management social customer ?.Necessary response to its customers’ transformation from spectators to participants and their subsequent co-ownership of the brand, based on their needs rather than on your rules. Response to the customer's ownership of the conversation. Your most valuable customer?purchasevalue € €€ €€€ €€€€ The 90/9/1 rule* contentcontribution 90% audience keep grow *cc Jake McKee & 1% creators acquire Your most valuable customer?purchasevalue € €€ €€€ €€€€ The 90/9/1 rule* contentcontribution 90% audience keep grow *cc Jake McKee & 1% creators Your most valuable customer?purchasevalue € €€ €€€ €€€€ The 90/9/1 rule* contentcontribution 90% audience keep *cc Jake McKee & 1% creators Your most valuable customer?purchasevalue € €€ €€€ €€€€ The 90/9/1 rule* contentcontribution 90% audience 9% editors 1% creators *cc Jake McKee & today works totally different then it used to.Ĭustomer? purchasevalue € €€ €€€ €€€€ The 80/20 rule no longer need to listen, they’ll just talk to each other. To every possible information, therefore. Social web 2006 2007 2008 2009 2010 2011 2012 2013 2014 Social relationships Social functionality Social colonization Social context Social commerce people talking to each other online, yet no social networks social networking “friends” (walled gardens) social identies (Facebook Connect) customisation based on social profiles power to the (connected) customer (social CRM)ġ. Social web 2006 2007 2008 2009 2010 2011 2012 2013 2014 Social relationships Social functionality Social colonization Social context Social commerce OUT Other customer Other customer Other customer Other customer CRMThe limitations of Company CustomerINSIDE.Very customer-focused, the customer is not actively involved. SOCIAL MEDIAThe limitations of Customers.SOCIAL MEDIAThe limitations of Impossible.Is certainly not obvious for each and every organisation.
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